Peace Map Co., Ltd: “I Fly UltraCam”

ChinaThe UltraCam team recently traveled to Beijing to visit Peace Map Co., Ltd, one of the most prolific photogrammetric services companies in China. Peace Map owns six UltraCam systems (one UltraCamD, two UltraCamXp systems and three UltraCamLp systems), has grown to over 500 employees and has mapped more than 50 percent of the terrain in China for both government and private-sector customers. While there, the team interviewed Peace Map Chairman Guan Hongliang, and the company’s Deputy General Manager, Xiang Yu. The result is a third installment in our series of “I Fly UltraCam” videos and written case studies. You can see these at the I Fly UltraCam web page. Below are some excerpts from the interview not included in the video or case study.

Microsoft: What motivated Peace Map to migrate from film to digital camera systems?

Xiang Yu: The results can be more durable over time since they don’t need to be developed. Compared with the traditional way of getting film developed, this is more

Guan Hongliang: Compared to digital cameras, analog cameras are more difficult to
use, they are complicated and time-consuming.  So all Chinese companies are all using digital cameras now.

Microsoft: There are many options for digital systems in the market. Why does Peace Map choose UltraCam?

Guan Hongliang: Compared to other cameras in the world, this camera gets the best
pictures both in accuracy and color. And its price is very reasonable. It can get extremely high quality images, and this is not only recognized by us but by our customers which is more important.

Microsoft: How has acquiring an UltraCam benefitted Peace Map and your customers?

Guan Hongliang: We got the response from our customers. They said it’s the most
beautiful product from your camera, so I think that is good.

Xiang Yu: We have received positive feedback from the users since we started using UltraCam, because it has good functionalities, and very low failure rate, we can also get
better picture quality.

Microsoft: In what kind of projects are you using your UltraCam systems?

Xiang Yu: We have a recent project in Shunyi, the outskirt of Beijing. Since it’s close to the airport, the flying weather conditions pose a big influence on our work. We flew this project from 5:30AM-7:00AM, because it is summer in Beijing, and we still collected quality images under bad illumination. We finished this project in a very short period of time. Our client is very happy with it.

How has using an UltraCam allowed you to work in ways you couldn’t with a different digital camera and/or an analog camera?

Xiang Yu: As we all know, the cost of flight is the highest in aerial photography. The stable performance of the UltraCam keeps its failure rate low, the flight time is greatly shortened and the cost is reduced, so we are more efficient and profitable.

Microsoft: How important is the image footprint you get with the UltraCam?

Xiang Yu: The camera’s pixel size is the most important index of its efficiency; we can collect more data with a bigger camera footprint.

Microsoft: In summation, why did you choose UltraCam?

Xiang Yu: UltraCam has good performance; it can provide us efficient work and brings us lots of benefits. It’s such a great camera, why wouldn’t I choose it?

Microsoft: How has your experience with operating the camera been so far?

Xiang Yu: It’s easy to operate this camera, since we don’t need to pay much attention to the operation. For example, we don’t have to worry about aircraft technology, adjusting the exposure time, and illumination like before.

Microsoft: What are your long-term plans for digital aerial mapping and UltraCam?

Guan Hongliang: We introduced the first UltraCam camera in China, now we have 6 Microsoft cameras. From now on, we will continuously import more and more technology and cameras from Microsoft. I have been recommending this camera to my peers because I think it has the best quality with a reasonable price and good after-sale services.

Xiang Yu: Our company has been working on establishing a high-resolution image library in China. It will include high-resolution images of 600 Chinese cities. And we plan to finish it in about 5 years. The company needs more good quality digital cameras to help us do the project, so we plan to buy more UltraCam systems in the future.

Microsoft: I assume you are aware of the new UltraCam system?

Guan Hongliang: Yes, I knew you would release a new camera, the UltraCam Eagle. I
am very interested.

Be sure to watch the video and read the full written case study at While there, check out the videos for Keystone Aerial Surveys and Societe Topographie Informatique, if you haven’t already. For information on the new UltraCam Eagle, visit

– Jerry Skaw, Marketing Manager


About UltraCam Team

Vexcel Imaging is a leading provider of digital aerial cameras. Its family of UltraCam aerial sensor products includes the UltraCam Condor, UltraCam Osprey, UltraCam Eagle/EaglePrime, UltraCam Falcon/FalconPrime and and end-to-end processing with UltraMap photogrammetric workflow software. Terrestrial products include the UltraCam Mustang mobile sensor system and the UltraCam Panther portable sensor system.
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