Mapping Resource Group Goes Digital with the UltraCamLp

Anyone who knows Charlie Smith, President of Mapping Resource Group headquartered out of Flagler Beach, Florida, knows he is about as down-to-earth and as laid back as they come. Recently Charlie and I were both in Tampa for the ASPRS/MAPPS 2012 Fall Conference and were having difficulties aligning our schedules to meet for dinner. Finally on the last day Charlie said to me, with a chuckle, “Look, Jerry … I’ve just bought an UltraCam. Take someone to dinner who HASN’T bought one!”

I’ve been to Charlie’s site in Flagler Beach and I suspect that what helps him stay so good-natured is the view from his office of the ocean that is just right across the road. I milked that visit!

Still, as easy-going as Charlie may be, his decision to invest in a digital aerial sensor didn’t happen quickly or without due consideration. Charlie has been in discussions with the UltraCam team for the past two years as he considered going digital.  As Charlie notes in our announcement below, his decision to finally pull the trigger was influenced both by an improving economy as well as the attractive pricing of the UltraCamLp which features an across track PAN image footprint of 11,704 pixels (92 mega pixels total), a 7600 grey value dynamic range, and the ability to capture PAN, RGB, and NIR in one pass.

Congratulations to Charlie and his team at MRG. And on behalf of the entire UltraCam team, welcome to the UltraCam Family! May your digital data acquisition projects be but a walk in the park. Or on the beach, in this case.

Full announcement below.

– Jerry Skaw, Sales and Marketing, Microsoft UltraCam Team

Mapping Resource Group Goes Digital with an UltraCamLp

Graz, Austria — November 20, 2012 — Mapping Resource Group (MRG), an aerial mapping and photogrammetry company with headquarters in Flagler Beach, Florida, has contracted with Microsoft’s UltraCam business unit to purchase an UltraCamLp photogrammetric digital aerial camera system. With the purchase of the UltraCamLp, MRG will move out of analogue collection and processing and operate completely in a digital environment.

MRG typically handles small projects (200–2,000 acres) with a quick turnaround for private clients, DOTs, and state and local governments. Although the digital datasets produced by the UltraCamLp are larger than analogue datasets, MRG will use advanced workflow software to expedite the processing activities, such as automatic A/T and ortho generation, balancing and mosaicking.

“MRG has been operating in both digital and analogue technologies for some time, but with an improving economy, I feel that now is the right time to fully adopt digital,” stated Mr. Charles Smith, President, Mapping Resource Group. “The combination of a medium-sized camera footprint with the highly efficient software available today led me to select the UltraCamLp as the system offering the best price-to-performance value for a system in its class.”

Winner of the Technology Innovation category in the 4th Annual MAPPS Geospatial Products and Services Excellence Awards competition, the UltraCamLp features an image footprint collection capacity of 92 megapixels (11,704 x 7,920 pixels pan). The UltraCamLp combines innovative hardware, electronics, and software that result in an efficient camera system capable of collecting five spectral bands per exposure: red, green, blue, and near-infrared data, in addition to the higher-resolution panchromatic data.

“Microsoft believes the UltraCamLp is an ideal solution for MRG’s project needs,” said Alexander Wiechert, Microsoft Business Director. “This acquisition of an UltraCamLp by MRG underscores the diversity of the UltraCam product line, with a solution for organizations with different needs.”

About Microsoft’s UltraCam Business Unit

With its operations based in Graz, Austria, and sales and support teams in North America, Microsoft’s UltraCam business unit brings more than two decades of photogrammetry expertise to Microsoft’s Bing Maps business unit. The division is responsible for the highly successful line of UltraCam digital aerial mapping systems that include the UltraCamLp, UltraCam Falcon and UltraCam Eagle digital photogrammetric sensors. Rounding out the UltraCam mapping systems offering is the UltraMap workflow software system for processing UltraCam imagery to Level 02 and Level 03 quality data, and with features that include distributed processing with automated load balancing, automated project-based color balancing, and additional quality control tools.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About Mapping Resource Group

Mapping Resource Group (MRG) was formed in 2001 and today operates full service mapping facilities in Pennsylvania, Virginia, North Carolina and Florida. MRG’s professional licensed staff includes two ASPRS Certified Photogrammetrists, six State Licensed Photogrammetrists (OR, NC, SC, VA, FL) and a Licensed Land Surveyor experienced in utilizing the latest in mapping technologies to provide effective mapping solutions for clients’ projects. MRG captures, processes and provides aerial photo images, orthophoto mapping, digital mapping, LiDAR and GIS datasets across the USA and the Caribbean. For more information, please go to www.mapres.com or contact Charles Smith at 386-439-4848 or csmith@mapres.com.

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About UltraCam Team

Vexcel Imaging is a leading provider of digital aerial cameras. Its family of UltraCam aerial sensor products includes the UltraCam Condor, UltraCam Osprey, UltraCam Eagle/EaglePrime, UltraCam Falcon/FalconPrime and and end-to-end processing with UltraMap photogrammetric workflow software. Terrestrial products include the UltraCam Mustang mobile sensor system and the UltraCam Panther portable sensor system.
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