The Microsoft UltraCam Team is out in numbers at the Intergeo 2013 Conference in Essen, Germany this week with a new addition to the UltraCam family of photogrammetric digital aerial sensor systems: the UltraCam Hawk.
The UltraCam Hawk is our new base model UltraCam that features similar specs and a price point to the UltraCamLp–making it ideal for smaller mapping firms or even larger firms flying smaller projects–but features an enhanced Bayer pattern technology (compared to the UltraCamLp) for more true-to-life color values and fewer artifacts. Of even more significance, the Hawk leverages the third generation UltraCam architecture that was first brought to the market with the introduction of the UltraCam Eagle and is also the basis for the UltraCam Falcon. Among other things, this means the housing concept that allows all system components, including the UltraNav flight management and direct georeferencing system, to be integrated into the sensor head itself.
But what may be of most significance about this development is that with the release of the UltraCam Hawk, our portfolio of third generation products is now complete and provides solutions to meet an organization’s existing budgets and projects and the means to easily and cost-effectively upgrade as their businesses evolve. How? Because of the common architecture, each system can be retrofitted to become any of the larger systems. So, a Hawk can be returned and refurbished to become a Falcon which can be refurbished to become an Eagle; or a Hawk can be upgraded directly to an Eagle. This means that once a customer has bought into this new line-up, future upgrade discussions are about flat costs to refurbish a system and not about trade-in values. THAT is an upgrade path!
If you are in Essen at the Intergeo conference, stop by and see the team in booth #A3.012 and check out the new UltraCam Hawk for yourself. And if not, the announcement can be found here on the UltraCam Web site.
– Jerry Skaw, Marketing & Sales, Microsoft UltraCam Team